all about us

Half a century has passed since Asanuma Corporation developed the first cosmetic eyebrow pencil in Japan. As an OEM/ODM of make-up products, we strive to create high quality products by placing our efforts into the development and advancement of our technologies. Our products are loved by many customers and are receiving high praises for their high quality. With our experience and technology accumulated over the years as the starting point, we will further advance Asanuma's original technology to a global standard and explore new possibilities in cosmetics.
Maintaining the pioneering spirit we had in the beginning, we strive to respond to various needs in an increasingly diverse society. We will continue to study new technologies in order to offer more attractive, high quality products. As we look to the future of cosmetics from a global perspective, we will progress the new century as a company that fosters people's beauty and dreams.

Asanuma Corporation president  Masaumi Asanuma

Company Name ASANUMA CORPORATION
Establishment April, 1952
Capital Fund JPY 50,000,000
Number of Employees 400 (as of June,2016)
Corporation Non-disclosure
Business Activities The planning, development, and manufacture of make-up products etc. OEM services.
President Masaumi Asanuma
Sales Achievement
Annual Sales 2016 fiscal year (June) 2015 fiscal year (June) 2014 fiscal year (June)
JPY 10.1 billion JPY 8.9 billion JPY 9.8 billion
Associated Companies ASANUMA SOGYO Co., Ltd. / SOUTH HILL DELIVERY Co., Ltd. / ASANUMA U.S.A. Inc.
SHANGHAI ASANUMA COSMETICS Co., Ltd.
Major Customers (alphabetical order)
  • AMOREPACIFIC JAPAN Co.,Ltd.
  • ARIMINO Co.,Ltd.
  • AVANCÉ
  • AVON PRODUCTS Co.,Ltd.
  • AYURA LABORATORIES Inc.
  • BANDAI Co.,Ltd.
  • BESPA INTERNATIONAL
  • BIO QUEEN CORPORATION
  • BLOOM CLASSIC Co.,Ltd.
  • CEZANNE COSMETICS Co.,Ltd.
  • CHANSON COSMETICS Co.,Ltd.
  • CHIFURE CORPORATION
  • CLUB COSMETICS Co.,Ltd.
  • COGIT CORPORATION
  • COSMETEC JAPAN LTD.
  • COW BRAND SOAP KYOSHINSHA Co.,Ltd.
  • CUORE Co.,Ltd.
  • DARIYA CORPORATION
  • DHC CORPORATION
  • Dr.Ci:Labo Co.,Ltd.
  • Elle International Co.,Ltd.
  • Elsol Products Corporation
  • ESTĒE LAUDER Inc.
  • FAITH COSMETIC
  • FANCL CORPORATION
  • FITS CORPORATION K.K.
  • FUTURE LABO Co.,Ltd.
  • GEOL COSMETICS. Co.,Ltd.
  • HABA LABORATORIES, Inc.
  • HANAJIMA SHEMAN Co.,Ltd.
  • HOUSE OF ROSE Co.,Ltd.
  • IDA LABORATORIES Co.,Ltd.
  • IONA INTERNATIONAL CORPORATION
  • ISEHAN Co.,Ltd.
  • ISHIZAWA LABORATORIES Inc.
  • IVY COSMETICS Co.,Ltd.
  • KAO CORPORATION
  • KANEBO COSMETICS Inc.
  • KANEBO COSMILLION, LTD.
  • KITAO COSMETICS CO., LTD.
  • Koh Gen Do Co.,Ltd.
  • KOJI HONPO Co.,Ltd.
  • KOSE CORPORATION
  • Lissage LTD.
  • LOVE LABO Co.,Ltd.
  • Mardre:X Co.,Ltd.
  • MANDOM CORPORATION
  • MIKIMOTO PHARMACEUTICAL Co.,Ltd.
  • NAGASE&Co.,Ltd.
  • NARIS COSMETICS Co.,Ltd.
  • Natural Cosmetics Co.,Ltd.
  • NATURE'S WAY Co.,Ltd.
  • NIHON L'ORÉAL K.K.
  • NIPPON MENARD COSMETICS Co.,Ltd.
  • NOEVIR Co.,Ltd.
  • NU SKIN JAPAN Co.,Ltd.
  • OPPEN COSMETICS Co.,Ltd.
  • ORBIS
  • Organdy Laboratories Co.,Ltd.
  • P&G Innovation Godo Kaisha
  • PARFUMS CHRISTIAN DIOR(JAPON) K.K.
  • POLA CHEMICAL INDUSTRIES, Inc.
  • SHISEIDO Co.,Ltd.
  • STYLING LIFE HOLDINGS Inc.
  • SUA, Inc.
  • TAKARA BELMONT CORPORATION
  • TOKIWA PHARMACEUTICAL Co.,Ltd.
  • TONY'S COLLECTION Inc.
  • TORAY INDUSTRIES,Inc.
  • TOYO BEAUTY SUPPLY
  • WATOSA international. Inc.
  • Wamiles Cosmetics Inc.
  • YAKULT HONSHA Co.,Ltd.


Headquarters 3-37-19, Minamidai, Nakano-ku, Tokyo 164-0014
Tel : +81-3-3383-0511/Fax : +81-3-3383-0517
MAP   head-office@asanuma-corp.co.jp